Kixora
A comprehensive brand identity and digital marketing strategy for a premium footwear brand that celebrates the unique aura of kicks.
Project Overview
Kixora approached us with a vision to create a distinctive brand identity for their premium footwear business. They needed a complete brand package including a memorable logo, compelling tagline, and digital marketing strategy that would resonate with sneaker enthusiasts and collectors.
Our challenge was to develop a visual identity that would stand out in the competitive footwear market while conveying the brand's commitment to quality, exclusivity, and the unique experience of wearing premium kicks.
We delivered a comprehensive brand identity centered around the concept of an "aura" – the special feeling and energy that surrounds premium footwear. The distressed typography combined with the vibrant green emblem created a distinctive look that appeals to the target audience, while the tagline "UNVEIL THE AURA OF KICKS" perfectly captured the brand's essence.
Our Process
Discovery & Research
We immersed ourselves in the world of premium footwear, studying market trends, competitor branding, and target audience preferences to inform our design approach.
Brand Concept Development
We explored various concepts and themes, ultimately landing on the 'aura' concept that perfectly captured the unique energy and feeling that premium kicks provide to their owners.
Logo Design
We created a distinctive logo featuring distressed typography with a vibrant green emblem that symbolizes energy and exclusivity, perfectly balancing edginess with premium appeal.
Tagline Creation
We developed the powerful tagline 'UNVEIL THE AURA OF KICKS' that encapsulates the brand's mission to reveal the special energy and feeling that comes with premium footwear.
Visual Identity System
We designed a comprehensive visual system including color palette, typography, and graphic elements that could be consistently applied across all brand touchpoints.
Digital Marketing Strategy
We created a targeted digital marketing plan to introduce the brand to the market, focusing on platforms where sneaker enthusiasts gather and engage.
Results & Impact
Brand Recognition
The distinctive logo and tagline quickly gained recognition in the target market, establishing Kixora as a memorable brand in the premium footwear space.
Digital Marketing Success
Our targeted digital marketing strategy resulted in a 320% ROI on ad spend, significantly outperforming industry benchmarks.
Conversion Improvement
The cohesive brand messaging and visual identity contributed to a 45% increase in conversion rate as customers connected with the brand's unique positioning.
Customer Loyalty
The strong brand identity helped foster customer loyalty, resulting in a 65% growth in repeat customers within the first six months.
Brand Consistency
The comprehensive visual identity system ensured consistent brand presentation across all touchpoints, strengthening brand recognition and trust.
From zero branding to building a resale culture around shoes—Nothing Much did it all. They created a vibe that made Kixora look legit, cool, and trustworthy. Their content—memes, reels, and shoutouts—helped us grow a sneakerhead community fast. We had our first sell-out weekend within three weeks of launch!
Ready for your brand transformation?
Let's create a distinctive brand identity that captures your unique essence and connects with your target audience.